Eid Shopping Trends 2025: Eid is all about shopping, delicious food and blessings. Along with religious observances during Ramadan, there has been a special increase in demand for Ittar perfumes. Muslim community use Ittar perfumes while fasting (Roza) and offering prayers. Exotic ittars, including Oud, Jannatul Firdaus, Ajmal, Majmuah, are especially popular during this month. Along with traditional Oud, the demand for exotic smells, including light, floral ittar like Mogra, Rose, Jasmine and Sandalwood, is seen to have increased significantly. (Eid Shopping Trends 2025: Oud, Exotic Ittar Perfumes in High Demand in Pune)
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Ittars are used during the month of Ramadan while offering prayers, going to mosques or for daily worship. Oud has a traditional and dark-scented smell. While perfumes like Jannatul Firdaus, Majmuah and Ajmal are on lighter and sweeter note. The number of consumers who prefer lighter fragrances over oud lovers is increasing.
Ittar shops in Mominpura and Camp area are bustling during Ramadan. Ittars imported from Dubai are in high demand. According to traders, as the month of Ramadan progresses, the market is getting more crowded. With this, ittar sales are likely to increase further in the run-up to Eid. Traditional oud and sandalwood-based perfumes were in high demand during the first week of Ramadan. However, the sale of exotic perfumes with floral scents increases rapidly during the last ten days and on the eve of Eid.
Consumer interest is growing towards light and natural fragrances. Perfumes with a blend of mogra, rose, jasmine are in particular demand. While perfumes with mixed scents like Majmuah and Jannatul Firdaus are also becoming popular. These exotic ittars are available in the price range of Rs 100 to Rs 1500. Eid Shopping Trends 2025: Oud, Exotic Ittar Perfumes in High Demand in Pune
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